The global toilet paper market is set to gain momentum from the rising awareness of deforestation while producing paper pulp. This information is given by Fortune Business Insights™ in a new report, titled, “Toilet Paper Market Size, Share & COVID-19 Impact Analysis, and Regional Forecast, 2020-2027.” The report further states that the market size was USD 26.14 billion in 2019 and is projected to reach USD 38.34 billion by 2027, exhibiting a CAGR of 4.9% during the forecast period.

List of Key Players Profiled in the Toilet Paper Market Report:

• Procter & Gamble Co. (Cincinnati, U.S.)
• Kimberly-Clark (Dallas, U.S.)
• Essity AB (Stockholm, Sweden)
• Georgia-Pacific LLC (Atlanta, U.S.)
• Hengan Group (Jinjiang, China)
• Sofidel Group (Porcari, Italy)
• Kruger Inc. (Montreal, Canada)
• Empresas CMPC S.A (Santiago, Chile)
• WEPA Hygieneprodukte GmbH (Arnsberg, Germany)
• Unilever (London, U.K.)

Segments-

Household Segment to Grow Rapidly Stoked by Rising Number of Nuclear Families

In terms of toilet paper market share in 2019, the household segment accounted for 60.16% of the total, based on application. The rise in growth can be attributed to the growing use of this paper in households, since it is regarded as a necessary everyday item. In addition, the growing tendency of single living and the increase in nuclear families in cities would support this segment's expansion.

Regional Analysis-

Surging Number of Hospitality Facilities to Favor Growth in Europe

Geographically, Asia Pacific earned USD 9.55 billion in 2019 in terms of revenue. Though the per capita toilet paper usage is relatively lower in this region, the rapid industrialization and urbanization would result in the development of improved restrooms, thereby leading to rising demand.