The global oral care market was valued at USD 31.69 billion in 2022 and is expected to grow from USD 32.61 billion in 2023 to USD 42.45 billion by 2030, registering a compound annual growth rate (CAGR) of 3.84% during the forecast period.
This growth is primarily driven by the increasing popularity of electric toothbrushes, charcoal-based teeth cleaners, and dental whitening products. Additionally, several oral care brands, such as Twice, Quip, and Candid, are offering affordable oral hygiene solutions, enhancing product accessibility worldwide.
This information was provided in a report by Fortune Business Insights™, titled "Oral Care Market, 2023-2030."
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Some of the leading players in the oral care market include:
Toothpaste Segment Growth Driven by Flavor Variety
The market is segmented by product type into toothpaste, toothbrushes, mouthwash, and others. The toothpaste segment led the market in 2022, largely due to the availability of a wide variety of flavors, including mint, lime, and strawberry.
Household Segment to Experience Strong Growth
By application, the market is divided into household and commercial categories. The household segment is expected to dominate the oral care market during the forecast period, driven by rising consumer spending on daily oral care products and growing awareness about oral hygiene.
Hypermarkets & Supermarkets Lead Distribution Channel Growth
By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, online retail, and others. The hypermarkets and supermarkets segment held the largest market share in 2022, due to the wide availability of essential oral care products, including toothbrushes, toothpaste, and mouthwashes.