The global oral care market size was valued at USD 32.61 billion in 2023 and is projected to grow from USD 33.63 billion in 2024 to USD 46.52 billion by 2032, exhibiting a CAGR of 4.14% during the forecast period.

The growing development of electric toothbrushes, charcoal-based teeth cleaners, and dental whitening items will drive market growth during the forecast period. Many oral care brands, including Twice, Quip, and Candid, offer cost-effective oral hygiene products to raise product accessibility globally.

Fortune Business Insights™ mentioned this in a report titled, “Oral Care Market, 2023-2030.”

List of Key Players Present in the Oral Care Market:

• Colgate Palmolive Co. (U.S.)
• Unilever (U.K.)
• Procter & Gamble Co. (U.S.)
• Henkel AG & Co. KG aA (Germany)
• Johnson & Johnson Services, Inc. (U.S.)
• GlaxoSmithKline Plc. (U.K.)
• Lion Corporation (Japan)
• Church & Dwight Co. Inc. (U.S.)
• Reckitt Benckiser Group Plc. (U.K.)
• Patanjali Ayurved Limited (India)

Easy Availability of Daily-Use Products to Drive Distribution Channel Segment Growth

By distribution channel, the market is classified into hypermarkets/supermarkets, convenience stores, online, and others. The hypermarkets & supermarkets segment holds the largest market share during the forecast period due to the easy availability and large variety of daily-use items, including toothbrushes, toothpaste, liquid washers, and others in hypermarkets/supermarkets.

Segments-

Availibilty of Various Flavors to Drive Toothpaste Segment Growth

By product type, the market is segmented into toothpaste, toothbrush, mouthwash, and others. The toothpaste segment led in 2022 due to th availibilty of numerous flavors such as mint, lime, strawberry, and others.

Increasing Household Consumer Spending to Drive Household Segment Growth