The global feminine hygiene products market size was valued at USD 39.66 billion in 2022 and is expected to be worth USD 41.29 billion in 2023. The market is projected to reach USD 62.66 billion by 2030, recording a CAGR of 6.1% during the forecast period.
The sales of feminine hygiene products have grown tremendously in recent years as more women are gaining awareness on the importance of maintaining proper menstrual hygiene. Women residing in rural areas neither have access to proper menstrual hygiene products nor receive adequate education on the importance of the same. Such lack of awareness can have some serious consequences such as temporary infection in the genital areas and infertility. Such factors are expected to positively affect the feminine hygiene products market growth.
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LIST OF KEY COMPANIES PROFILED IN THE REPORT
Segments:
Menstrual Care Products are Highly Used by Women to Effectively Manage Menstrual Cycle
Based on product type, the market is segmented into menstrual care products and cleaning & deodorizing products. The menstrual care products segment accounted for the largest feminine hygiene products market share as women use these products every month during their menstrual cycle.
Heavy Discounts and Bulk Purchases to Boost Customer Footfall at Hypermarkets/Supermarkets
In terms of distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, drug stores, and others. The hypermarkets/supermarket segment holds a dominant position in the market as women buy their hygiene products in bulk at these stores since these shops offer heavy discounts on such products.
With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.