The Europe hair care products and styling tools market size was valued at USD 2.45 billion in 2022 and is expected to reach the valuation of USD 2.55 billion in 2023. The market is expected to reach USD 3.40 billion by 2030 with a CAGR of 4.17% during the forecast period. Hairdressers/hair salons play a key role in selling styling tools. In recent times, there has been a trend of applying coconut oil, shea butter, and tea tree oils in hair care products across the region which is set to drive market growth. Fortune Business Insights™ shares this information in its report titled “Europe Hair Care Products and Styling Tools Market, 2023-2030.”

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List of Key Players Profiled in the Report

• Procter & Gamble (U.S.)
• L’Oréal S.A (France)
• Wahl Clipper Corporation (U.S.)
• Henkel AG & Co. KGaA (Germany)
• Jemella Ltd (U.K.)
• Codibel n.v/s.a (Belgium)
• Davines S.p.A. (Italy)
• Revlon Inc. (U.S.)
• KIEPE s.r.l (Italy)

Segments

Hair Care Products Led Due to High Demand Among Millennials in Europe

On the basis of product, the market is segmented into hair care products (shampoos, colorants, hair treatment products, hair growth products, and others) and hair styling tools (hair dryers, hair irons/hair stylers (including hair curlers), hair clippers/trimmers, hair shavers, and others). The hair care products segment led the market in 2022 as hair straightening, perming, and coloring are popular among millennials in Europe.

Women to Lead Due to Preference for Youthful Appearance Among Men and Women

Based on end user, the market is segmented into men and women. The women segment accounted for the majority part as traditionally, companies have marketed their products to female consumers. Preference for youthful appearance among men and women is set to encourage hair care products & hair styling tools manufacturers to develop specific products for these consumer groups in the coming years.

The market is studied across European countries such as the U.K., Germany, France, Italy, and the Rest of Europe.

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.