The global baby pacifier market size was valued at USD 367.47 million in 2024 and is expected to be worth USD 383.93 million in 2025. The market is projected to reach USD 569.63 million by 2032, recording a CAGR of 5.80% during the forecast period.

A pacifier is a soft rubber, silicone, or plastic object which is specifically developed for babies. It acts as a substitute for baby’s natural sucking reflex and offers them a level of comfort when they are upset or fussy.  The increasing birth rate globally has resulted in surged demand for baby care products such as pacifiers, driving market growth.

The COVID-19 pandemic significantly disrupted supply chains, impacting the manufacturing and supply of pacifiers. Government-imposed lockdowns and factory closures resulted in delays in delivery, which further surged production costs. Manufacturers adapted to the situation by implementing sourcing strategies and improving their logistics to ensure product availability during the period.

LIST OF KEY COMPANIES PROFILED IN THE REPORT

• Philips Avent (Netherlands)
• MAM Baby (Austria)
• NUK (U.K.)
• Tommee Tippee (U.K.)
• Chicco (Italy)
• Brown's Medical (U.S.)
• Playtex (U.S.)
• Munchkin (U.S.)
• GumDrop (U.S.)
• Nuby (Belgium)

Fortune Business Insights™ displays this information in a report titled, “Baby Pacifier Market, 2025-2032."

Segmentation:

Single-Piece Baby Pacifier to Dominate Market Driven by its Safety Feature

In terms of type, the market is bifurcated into single-piece and multi-piece. The single-piece baby pacifier is projected to dominate the global market in the near term, driven by its safety feature, which reduces the risk of choking hazards.