The global athleisure market was valued at $311.48 billion in 2023 and is expected to grow significantly, reaching $716.05 billion by 2032, with a compound annual growth rate (CAGR) of 9.82% from 2024 to 2032.
Athleisure, a popular fashion trend that merges athletic wear with casual leisure clothing, is designed for both physical activity and everyday comfort. Key products in this category include leggings, sweatpants, hoodies, joggers, yoga pants, athletic shorts, and other activewear items that emphasize both style and functionality. A growing consumer preference for sustainable products is also shaping the market, with brands increasingly using eco-friendly materials such as organic cotton and recycled polyester.
**Get A Free Sample Research Report PDF: https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/athleisure-market-110642**
Market Segmentation:
Mass Segment Continues to Dominate, Driven by Online Shopping
The athleisure market is split into mass and premium segments. The mass segment accounted for the largest share in 2023 and is projected to maintain its dominance throughout the forecast period. Factors such as the rise of online shopping, affordable pricing, and frequent product updates are encouraging repeat purchases and boosting demand.
T-Shirts Lead the Way in Popularity
Among athleisure products, t-shirts were the most popular in 2023, capturing the largest market share. Their combination of comfort, stretchability, moisture-wicking, and breathability makes them ideal for both everyday use and athletic activities.