The global athleisure market size was valued at USD 311.48 billion in 2023. The market is projected to grow from USD 338.48 billion in 2024 to USD 716.05 billion by 2032, exhibiting a CAGR of 9.82% over the forecast period.
Athleisure is a fashion trend blending athletic and leisure wear, crafted for both workouts and everyday casual use. Key clothing items include leggings, sweatpants, hoodies, sweatshirts, pullovers, joggers, athletic shorts, and yoga pants, focusing on functionality and style. The growing consumer demand for environmentally responsible products is driving brands to use sustainable materials such as organic cotton and recycled polyester, supporting market growth.
The COVID-19 pandemic interrupted supply chains but shifted consumer demand toward comfortable and versatile clothing for work-from-home settings. Athleisure brands responded with innovative, stylish designs that catered to the growing preference for casual, home-friendly fashion.
Fortune Business Insights™ provides this information in its research report, titled “Athleisure Market, 2024-2032”.
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Segmentation:
Mass Segment to Holds its Dominating Position owing to Growing Online Shopping
In terms of type, the market is bifurcated into mass and premium. In 2023, the mass segment held the highest market share and is projected to remain dominant throughout the study period. The growth is driven by rising online shopping, affordable pricing, and a continuous flow of new product designs that encourage frequent purchases.
T-shirt is Leading Athleisure Product Favored by Functionality and Comfort
As per product, the market is classified into sweatpants and t-shirt, hoodies, sweatshirt, and pullovers, yoga pants & leggings, sports bras, sweatpants and joggers, athletic shorts, and others. The t-shirt segment captured the largest athleisure market share in 2023 due to their blend of comfort and functionality. Their stretch, moisture-wicking, and breathable qualities make them a preferred choice for everyday and athletic activities.
Women Segment Leads Owing to Rising Women Participation in Outdoor Activities
By end-use, the market is segregated into men, women, children, and unisex. The dominance of the women’s athleisure segment is driven by more women engaging in outdoor activities and the availability of diverse, stylish options. Market players, including new entrants such as “ONLY PLAY” in August 2022, enhance their offerings with innovation and fashion-forward designs.
Offline Segment Records Largest Share Owing to its Ability to Examine Product Quality
In terms of distribution channel, the market is divided into e-commerce/online stores and offline. In 2023, the offline segment led in market revenue, driven by sporting goods retailers offering diverse athleisure brands and personalized service. The ability to examine product quality and experience a trial fitting enhances consumer satisfaction and drives growth.
In terms of region, the market is categorized into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage:
The report offers: