The global athleisure market size was valued at USD 311.48 billion in 2023. The market is projected to grow from USD 338.48 billion in 2024 to USD 716.05 billion by 2032, exhibiting a CAGR of 9.82% over the forecast period.
Athleisure is a fashion trend blending athletic and leisure wear, crafted for both workouts and everyday casual use. Key clothing items include leggings, sweatpants, hoodies, sweatshirts, pullovers, joggers, athletic shorts, and yoga pants, focusing on functionality and style. The growing consumer demand for environmentally responsible products is driving brands to use sustainable materials such as organic cotton and recycled polyester, supporting market growth.
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List of Key Players Mentioned in the Report:
Segmentation:
Mass Segment to Holds its Dominating Position owing to Growing Online Shopping
In terms of type, the market is bifurcated into mass and premium. In 2023, the mass segment held the highest market share and is projected to remain dominant throughout the study period. The growth is driven by rising online shopping, affordable pricing, and a continuous flow of new product designs that encourage frequent purchases.
T-shirt is Leading Athleisure Product Favored by Functionality and Comfort
As per product, the market is classified into sweatpants and t-shirt, hoodies, sweatshirt, and pullovers, yoga pants & leggings, sports bras, sweatpants and joggers, athletic shorts, and others. The t-shirt segment captured the largest athleisure market share in 2023 due to their blend of comfort and functionality. Their stretch, moisture-wicking, and breathable qualities make them a preferred choice for everyday and athletic activities.