The global activewear market was valued at USD 298.44 billion in 2023 and is projected to reach USD 320.91 billion in 2024. By 2032, the market is expected to grow to USD 605.89 billion, with a compound annual growth rate (CAGR) of 8.27% over the forecast period.
As more people engage in outdoor and recreational activities to maintain their health and fitness, the demand for high-quality activewear is on the rise. Consumers are increasingly willing to invest in performance-enhancing apparel that improves comfort during workouts and sporting events, driving the growth of the activewear market globally.
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Variety in Design and Size Boosts Demand for Activewear Apparel
The global activewear market is categorized into product types: apparel, footwear, and others. The apparel segment leads the market, driven by the wide variety of styles and options available, catering to diverse consumer needs.
Health & Wellness Trends Drive Popularity of Activewear Among Women
The market is also segmented by end-user, with male and female categories. The female segment dominates, as more women focus on health, fitness, and wellness, contributing to increased demand for activewear.
Offline Stores Remain the Preferred Distribution Channel
When it comes to distribution, the market is divided into offline and online/e-commerce channels. The offline segment currently holds the largest share, as physical stores offer benefits like the ability to try products on, inspect them firsthand, and return items more easily.
The report also covers major global regions including North America, Europe, and Asia Pacific.